Privacy Policy

Effective Date: January 2024

This Privacy Policy outlines the privacy practices of W.J. Smith Construction, effective as of the specified date. It explains how we collect, use, and share personal information obtained when you visit our website. If you engaged in activities on our site before this date, your prior actions may have been governed by an earlier version of this Policy.



1. Information Collection



Personal Information:

We collect personal and contact information voluntarily provided by you during your interaction with our site. This includes, but is not limited to:

  • Name, username, and password
  • Identification as a Realtor (if applicable)
  • Telephone number
  • Email address
  • Postal address
  • Home preferences, community preferences, lot preferences
  • Moving plans, price range, payment calculations
  • Questions/comments, appointment times requested
  • Preferred method of contact


  • If interested in our Build On Your Lot program, we may inquire about lot ownership.
  • Customer service requests may involve collecting community and job numbers.
  • Participation in promotions, contests, or sweepstakes may require the collection of name and contact information.
  • The “Get Directions” feature collects your current location.
  • User-generated content such as photos of your home may be collected.
  • Design choices may be collected through a third-party website, Envision.

Other User Information:

For each visitor, we automatically gather potentially identifying information stored in log files, including:

  • Internet protocol (IP) addresses
  • Browser type
  • Internet service provider (ISP)
  • Referring/exit pages
  • Operating system
  • Date/time stamp
  • Processor or device serial number
  • Unique device identifier
  • Clickstream data

2. “Do Not Track” Signals

We do not currently have the capability to recognize browser “Do Not Track” signals, but we adhere to the standards outlined in this privacy policy.


3. Cookies

We use cookies for record-keeping purposes. Session cookies facilitate site navigation, record session information, and store passwords. You can still use our site if you reject cookies, but certain features may be limited.


4. Analytics

We utilize tools such as Google Analytics, Callrail, Salesforce, Facebook, Hotjar, and Pinterest to understand user behavior on our site. Information collected includes domain type, IP address, and clickstream data. This data is not combined with personally identifiable information.


5. Ad Networks

As you browse our site, advertising cookies may be placed to understand your interests. Our display advertising partners may show retargeting ads on other sites based on your interactions with our site. No personal information is collected.


6. Use and Sharing of Information

We process personal information to provide services, personalize user experiences, and send relevant messages. Information is used to analyze trends, administer the site, track user movements, and enhance content.

  • Personal information is not publicly displayed.
  • Email lists may be exchanged with third parties for audience-building on social media.
  • Customer data may be shared with vendors to evaluate marketing program success.
  • We may share personal information to comply with law enforcement requests, judicial proceedings, and ensure site safety and security.

In potential business transactions, customer information may be transferred as a business asset.


7. Data Retention

We retain personal information in line with business needs for servicing relationships and improving site services.


8. Security

We follow industry standards to protect personal information against loss, misuse, or alteration. While we use commercially reasonable means for security, absolute security cannot be guaranteed.


9. Links to Third-Party Sites

This Policy applies only to information collected on our website. We may link to other sites (“Linked Sites”) not owned by us. We are not responsible for the privacy practices of Linked Sites, and we encourage you to review their privacy policies when leaving our site.